Q&A: Facebook India MD Ajit Mohan On How To Reach The Next 800 Mn Indians
Facebook, along with WhatsApp and Instagram, now has a user base of about 400 million in India. Now how does it plan to tap the next 800 million? Facebook India MD Ajit Mohan reveals his gameplan
Topics
Facebook | Mark Zuckerberg | Social Media
Facebook, along with WhatsApp and Instagram now has a user base of about 400 million in India. Now how does it plan to tap the next 800 million. In this exclusive interview, Facebooks India Managing Director Ajit Mohan discusses the social media giant’s plans in the country with Surajeet Das Gupta. Edited excerpts:
How do you plan to reach the next 800 million people in India?
- Telecom operators doing the real hard work
- Facebook, WhatsApp first use cases when people start using data
- We're building products that are inclusive
You now have 3-4 different platforms. How do you integrate and monetise?
- Facebook, Instagram help companies reach consumers with affinity towards their products
- Easy to find potential customers across geographies, ticket sizes
- We help companies starting up to discover potential and then scale up
How do you choose companies to put equity in?
- Invested in Meesho and Upgrad quite early in their journey
- Open to more minority investments in India
- There could be more announcements; not looking at a particular sector
How is your payment business going?
- Going slow and steady on WhatsApp payments
- Want to make sure we get the experience right
- Making payments should be as easy and sending a message
How’s your relationship with Reliance panning out in terms of integrations?
- We have a great partnership
- Alignment in values and belief in the power of the internet
- We'll have exciting things to share in the next few months
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
First Published: Mon, October 04 2021. 11:06 IST
Titi Coles Legacy In Finance: Pioneering Diversity And Leadership
Titi Cole, one of the most senior Black women in the world of finance, recently exited her high-profile role at Citi. He... Read more
Rising Rates, Rising Challenges: Bankers Adapt To Serve Troubled Companies In A Changing Economic Landscape
As interest rates climb, troubled companies are facing heightened financial pressures, prompting them to seek assistance... Read more
The Elusive Nature Of Fraud Detection: Exploring The Auditor's Dilemma
In the intricate world of financial reporting, auditors serve as guardians of integrity, tasked with uncovering discrepa... Read more
The Battle For Depositors: US Lenders Ramp Up Efforts Amidst Rate Uncertainty
In the competitive landscape of the US banking sector, retaining depositors is paramount for lenders seeking to maintain... Read more
Beyond Capital: Unveiling The Complexities Of Bank Failure Prediction
In the realm of banking, the ability to predict and prevent failures is paramount for financial stability and consumer c... Read more
Central Banks And The Economic Horizon: Steering Through Uncertaintie
In the evolving landscape of global financial markets, the strategic role of central banks has come under intense scruti... Read more