Mercedes Benz India Eyes Double-digit Growth In Market Share In 2023

Mercedes Benz, India's largest luxury carmaker aims to achieve a double digit growth in market share this year, a top company official said on Monday.

The company sold 15,822 cars last year, the highest in the luxury segment and achieved double digit growth, Mercedes-Benz India Vice President Sales and Marketing, Lance Bennett told reporters here.

He was speaking after inaugurating a revamped MAR20X showroom in the city, boasting of a dedicated MAR20X EQ Display and Exclusive Corner for Top End Vehicles (TEV).

Tamil Nadu was an important market for the vehicles in India, with 45 per cent growth, contributing 20 per cent to the pan India market and Coimbatore has showcased a robust 32 per cent year on year growth, Bennett said.

"We are excited about the growth potential of Mercedes-Benz in Tamil Nadu. The TEV segment has witnessed robust growth in Coimbatore, underlining the segment's popularity," he said.

According to Sharath Vijayaraghavan, executive director, Sundaram Motors, the dealers, "We are extremely proud of our long-standing association of 22 years with Mercedes-Benz, the most aspirational automotive brand across the globe. We are thrilled to excite our customers with this revamped MAR 20X facility."

On expansion plans, Bennett said Benz is now now present in 47 cities across India with a strong network of over 124 touchpoints and would look at increasing the number based on demand.

To a question on specific plans for 2023, he said with the motto "DESIRE for the Extraordinaire," the company is committed to enhance the desirability of products and services by introducing a host of customer-centric initiatives.

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