Bharti Airtel Launches India's First 20-screen Multiplex. In The Metaverse

On Tuesday, leading telecom service provider Bharti Airtel launched India’s first multiplex on the Partynite Metaverse platform, according to a filing with the BSE.

The Xstream multiplex is an extension of Airtel’s Xstream Premium offering, which recently crossed a 2-million subscriber milestone within 100 days of its launch.

According to the company filing, Airtel’s Xstream multiplex will be a 20-screen platform with access to content portfolios from leading OTT partners available on the application.

The multiplex will enable sampling of original shows and movies with content pieces such as the first episode of an OTT original or the initial minutes of a film in regional languages besides English and Hindi.

Speaking about the Airtel Xstream multiplex on Partynite Metaverse, Shashwat Sharma, Director – Marketing, Airtel, said, “Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners. We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”

Viewers can get complete access upon subscription to a plan. The idea was conceived by Essence, Airtel’s integrated media agency of record, and developed by Gamitronics, the creator of Partynite, a blockchain-powered digital parallel universe.

Rajat Ojha, Founder of Partynite (Gamitronics), said, “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse. Future opportunities here include movies, music, live events and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”

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