Howard Fryer was previously a business development director at Fidelity International

Howard Fryer was previously a business development director at Fidelity International

Fulcrum Asset Management has appointed Fidelity International's Howard Fryer as sales director, UK wholesale.

In his new role, Fryer will oversee the development of the firm's wholesale client base, both onshore and offshore, including life and insurance groups, strategic partners, nationals, networks and IFAs as well as platforms and UK rating agencies.

Fryer joins from Fidelity International where he was a business development director.

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Matthew Wright, co-head of global sales at Fulcrum Asset Management, commented: "We look forward to welcoming Howard to Fulcrum. He is deeply immersed in the UK and offshore wholesale markets and has solid knowledge of provider investment propositions and distribution models. 

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"Having previously worked with Howard for seven years at Fidelity I am fully aware of the experience, deep client understanding and respect that Howard has earnt in his years in our industry. This is an exciting appointment as we are strengthening our commitment to servicing the UK and broader wholesale industry."

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