Saudi Entertainment Authority Launches 3rd Startup Accelerator To Drive Innovation 

RIYADH: Saudi Arabia’s entertainment sector is set for growth as the General Entertainment Authority launches the third edition of its accelerator program, which will support 32 startups.

The initiative is designed to drive innovation, foster entrepreneurship, and help shape the future of the Kingdom’s entertainment industry, according to the Saudi Press Agency.

The 10-month accelerator program offers participating startups a comprehensive suite of benefits, including mentorship, consulting, co-working spaces, and international exposure.

Each cohort, consisting of 16 companies, will receive 192 hours of expert guidance and two international trips to explore global market trends.

Aligned with Saudi Arabia’s Vision 2030 objectives of economic diversification, the program is set to play a key role in strengthening the entertainment ecosystem. With projections indicating that the sector will generate 450,000 jobs and contribute 4.2 percent to the country’s gross domestic product by 2030, the initiative aims to enhance innovation, attract investment, and position Saudi Arabia as a regional entertainment hub.

The program builds on the success of its previous editions. The first accelerator, launched in 2023, reviewed 260 project registrations and selected 14 startups after a rigorous vetting process. Entrepreneurs benefited from weekly workshops, personalized consulting, and opportunities to connect with investors.

In the second edition, which launched in mid-2023, the GEA expanded its efforts to help startups overcome market challenges and achieve sustainable growth. Tailored programs helped participants navigate the unique obstacles of the entertainment sector, increasing their chances of success.

The GEA’s initiative is part of a broader strategy to support the Kingdom's growing entertainment industry. Through this accelerator, the GEA aims to foster an environment where innovation thrives, businesses grow, and global partnerships are forged.

In addition to the extensive mentorship and training, participants also had access to 56 hours of expert counseling in June 2023, with speakers and consultants from Saudi Arabia’s leading entrepreneurs sharing valuable insights.

The success of the first two accelerators laid the foundation for the third edition, which is expected to continue driving momentum in the entertainment sector as it evolves into a major contributor to Saudi Arabia’s economic transformation.