ADVERTISEMENTWhile many accusations have been levied at the US president-elect, few have suggested that Donald Trump has a notably good smell.
But that won’t stand in the way of the MAGA crew from getting their hands on the tycoon’s latest money-making scheme. The next leader of the free world has launched a fragrance line only for it to sell out almost immediately.
The perfume range, named ‘Fight Fight Fight’ after Trump’s infamous words following the failed assassination against him in Pennsylvania this July, comes in male and female versions.
Trump’s aftershave and perfume both cost $199 (€189) and have sold out within days of launching them ahead of the Christmas season. More are now available to pre-order with a predicted shipping date in February.
Always classy, Trump even used a photo of first lady Jill Biden to hawk his perfumes. In a post on his social media site TruthSocial, the advert for the product is captioned: "A fragrance your enemies can't resist.
“For Patriots who never back down, like President Trump. This scent is your rallying cry in a bottle. Featuring Trump’s iconic image and raised fist, this limited-edition cologne embodies strength, power, and victory,” the men’s aftershave is described on his sneaker-selling website.
“Crafted for those who stand tall, this bold scent delivers rich, robust notes that leave a lasting impression. It’s not just a cologne – it’s a symbol of resilience. Inspired by Trump’s relentless drive, wear it with pride and confidence.”
Without a version to hand for Euronews Culture to sample, we’ll have to assume that the “bold scent” encompasses more than Trump’s fast food dominated diet.
If it’s as pungent as his politics, ‘Fight Fight Fight’ might be a good way for male MAGA fans to attract the Trump-voting women missing from their lives.
The women’s perfume is equally nauseatingly described: “An elegant fragrance for the woman who faces challenges with grace. This perfume blends delicate floral and citrus notes for a scent that embodies confidence and poise.”
The challenge you might have to face with grace is smelling like a 78-year-old Florida-based megalomaniac.
These fragrances aren’t Trump’s first foray into flogging merch to his fanbase for a quick buck. Earlier this year, he sold a range of digital trading cards to try and revive the dead NFT trend.
Trump has promoted a $60 ‘God Bless the U.S.A. Bible’, purportedly the only King James bible to be endorsed by him. He’s also used the highly publicised mugshot of him at Fulton County Jail to sell coffee mugs, T-shirts, and more of his trading cards.
As if that wasn't enough, his MAGA-branded guitars have landed him in hot water with legendary instrument maker Gibson, which claimed the move infringes on its trademarks.
So, will you be seeking out some 'Fight Fight Fight' if it ever comes back on the market?