Olympic spectators keen for a side trip to a UNESCO World Heritage Site can use Uber to reserve a ride on a snowmobile along the snow-covered road to the base of the Three Peaks of Lavaredo. The service is available for one month starting from 7 February,
The dramatic, jagged limestone pinnacles stand just 23 kilometres from the Cortina venues where athletes are competing in the 2026 Winter Olympics and Paralympics.
One of the Olympic torchbearers, Giulia Baffetti, runs snowmobiling tours through Cortina-based winter activities outfit Snowdreamers. The company partnered with Uber, the official ride-hailing sponsor for the Games, to offer free tours on the weekends in February to people in town.
'Uber Snowmobile' tours, which can only be booked through Uber, include a ride in an Uber transfer bus for up to eight people from Cortina to the spot where riders mount their snowmobiles for departure. Tourgoers then follow the instructor, who leads the line of snowmobiles.
The first slots offered went fast, but Uber spokesperson Caspar Nixon said on Friday that it planned to add more.
The three peaks are a magical place, Baffetti said, and this is a way for more people to experience it. Hikers and climbers flock there in the warmer months. In the winter, it’s a prime spot for cross-country skiing, snowshoeing and sledding. Snowmobiling is allowed in a limited area in order to protect the environment.
“We want to give an experience to the tourists, so they can feel the mountains in a different way," she said.
News agency the Associated Press took the one-hour tour on Thursday 5 February, ahead of the Saturday launch, along with one other person. Helmets are essential, while heated handgrips are a most welcome feature. And that red button? Passengers can push it to stop the snowmobile if it veers off course or they feel unsafe.
The adrenaline-filled ride reaches speeds up to 40 kph when zooming past snow-covered trees, and drivers are instructed to slow when coming upon cross-country skiers and sledders. Deer and wolves are sometimes seen along the 7-kilometre route up to the base of the peaks.
Also visible on Thursday was the southernmost of the three Lavaredo peaks, rising sharply out of the fog. While the Dolomites are breathtaking from Cortina – and on Friday, the sun shone and the view was clear from town – they are even more impressive up close.
The route back includes a short loop around Lake Antorno. Before traversing all the ups and downs, the snowmobile instructor leading the tour offers a reminder about that red button.
Saher Deeb, an Israeli tourist, was along for the ride on Thursday, one day after his 29th birthday. It was his first time on a snowmobile, and he was all smiles as he climbed off at the end. “It was perfect,” he said.