JSW Cement Digitising Its Sales And Marketing Operations

JSW Cement, a part of $12 billion JSW Group, on Friday said it is digitising its sales & marketing operations.

The move will provide its channel partners ease of doing business by leveraging Artificial Intelligence-based digital interventions, JSW Cement said in a statement.

JSW Cement has partnered with Yalochat, leading conversational commerce service provider, which enables the company to upsell, transact and provide better service to its customers over messaging apps like WhatsApp.

"Our digital transformation will ensure the ease of doing business to our customers through continued improvements in the overall Brand experience combined with efficient operations for well-synchronized & timely deliveries," JSW Cement Managing Director Parth Jindal said.

JSW Cement has a presence in East, West & Southern regions of India.

It has manufacturing units at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, Salboni in West Bengal, Jajpur in Odisha and Dolvi in Maharashtra.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor