Wyndham Hotels and Resorts has launched a new all-inclusive brand, the 22nd in its portfolio.
Wyndham Alltra has been launched in partnership with Playa Hotels and Resorts, a leading owner, operator and developer in Mexico and the Caribbean.
Alltra, which stands for ‘All-Inclusive Travel for All’, will comprise resorts for the upper-midscale segment and feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations. It is described as offering “upscale food and beverage, services, amenities and activities with an expressive local flavor at an exceptional value”.
The brand will debut with Playa’s Wyndham Alltra Cancun in the Hotel Zone and the Wyndham Alltra Playa Del Carmen, both of which are open but currently undergoing renovations. The refurbishments are set to be complete by December 2021.
The Wyndham Alltra Cancun features 458 rooms, 10 restaurants, bars and lounges, multiple pools, a fitness centre, spa, and a programme of activities such as yoga classes and tequila tastings.
Wyndham Alltra Playa Del Carmen is a 287-room adults-only resort on the Riviera Maya which features gourmet dining, a fitness centre, daily activities such as aqua aerobics, an Olympic-sized pool, and a full-service spa.
The two hotels will be followed by further properties in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico.
Geoffrey A. Ballotti, president and CEO of Wyndham Hotels and Resorts, commented:
“Wyndham Alltra will introduce many of our over 150 million annual guests to our first all-inclusive brand. Partnering with a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations, will create immediate access for our customers and our over 80 million Wyndham Rewards members to a fabulous, all-inclusive guest experience – members who will be able to redeem their Wyndham Rewards points for a new all-inclusive vacation experience at Wyndham Alltra resorts, and earn points for their stays.”
Earlier this year the hotel group launched Registry Collection Hotels, a new brand in the luxury sector.