Then in late 2022 the group is set to open Mama Dubai, featuring 197 rooms and 192 apartments, “a range of dining outlets”, a terrace with four swimming pools, and an outdoor “CineMama”.

Further ahead Mama Shelter is set to open a 123-room property in Bucharest in early 2023, followed by two further French hotels in Rennes and Dijon, and a 123-room Sao Paulo property by the end of next year.

In total the brand is targeting 19 openings between now and 2025.

The Mama Shelter brand was founded in 2008 by the Trigano family and designer Philippe Starck.

Accor purchased a stake in Mama Shelter in 2014, and the brand currently has 15 properties in locations including Lille, LA, Paris, Prague and Rio, as well as the first Mama Shelter in the UK capital which opened in 2019.

Mama London now open for reservations

all.accor.com