Cloudflare Signals Big Asian Push, Starting In Singapore

Cloudflare has signalled significant expansion into the Asia-Pacific, Japan, and China, using Singapore as a beachhead.

The Register has spotted a raft of job ads from the net-grooming company, among them a "Head of Expansion, APJC" whose job will be to manage a clutch of expansion-oriented salespeople in pursuit of new business.

Another role, titled "Regional Major Account Executive – Gaming and Online Casino" gets the job of working with "iGaming and Online Casino related companies across APAC" to bring more bucks through Cloudflare's door.

Three of Cloudflare's new roles require spoken Mandarin or Cantonese to serve greater China – a signal the company intends to do business remotely in the Middle Kingdom.

Cloudflare told The Register it is currently "prioritising hiring in Singapore and, overall, globally."

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The new ads follow Cloudflare's August 2021 appointment of Jonathon Dixon as its president for the region, the September 2021 hiring of Satyen Desai to run Southeast Asia and Korea, and the January 2022 arrival of Tomonari Sato to lead the company's Japan operations.

While the company certainly appears to believe that customers will welcome its expansion, Asia's regional internet registry APNIC has twice recently voiced concerns that the internet's big players are writing rules for global internetworking to suit their own needs and making the net less open in the process. ®