BA Holidays Reverses Decision To Continue Sales

By Simon Browning

Business reporter

Published

image copyrightPA Media

image captionA British Airways plan leaves Heathrow Airport this week

British Airways Holidays has cancelled plans to continue offering breaks to the Caribbean and elsewhere this weekend.

Despite the UK in lockdown and other firms halting holidays, the company was continuing sales from this Sunday.

However, on Friday BA Holidays said it had decided to withdraw package deals.

This week Tui, Jet2 and Virgin Holidays cancelled operations until mid-February because of the tighter rules.

In addition to trips to the Caribbean, BA Holidays was still offering breaks to Barbados, Costa Rica, Antigua and St Lucia.

The Gov.uk website clearly states: "You should not travel abroad unless it is permitted. This means you must not go on holiday."

In a reversal of its previous decision, BA Holidays told the BBC on Friday: "We've been in touch with customers due to travel in the coming days and weeks to offer a refund if their travel plans do not meet Government guidelines for permitted travel.

"As it's now clear most customers are travelling for leisure, we have decided to withdraw package deals from sale. Customers legally permitted to travel during the lockdown period remain able to book flights for their essential travel via ba.com."

The firm told the BBC earlier this week it is still selling breaks because business people use their holiday packages to aid their travel arrangements.

image captionThe holiday marketing industry says the sun's never gone for long in Barbados

International travel in the last few months has flatlined, with tough border restrictions in place for entry into many destinations. This has meant many people have chosen to stay at home and demand has collapsed.

Last year was the toughest on record for the aviation industry, with airlines and airports reporting some of their worst results in their history. Tens of thousands of jobs have been lost.

Sophie Griffiths, editor of The Travel Trade Gazette, said the last ten months has been devastating for the sector.

"Most travel companies have reacted swiftly and fairly to the new lockdown rules, suspending their programmes and offering refunds or credit notes at a time when the UK travel industry continues to face immense challenges.

"The last ten months has been devastating for this industry, with companies rightly returning thousands of pounds in refunds but at the same time getting next to no money back in."

Covid vigilantes

She added: "Unlike numerous other countries, the industry has still not received any dedicated support from the UK government. Despite this, the majority of travel firms have continued to support their customers and play by the rules."

On social media there has been a growing movement reacting to people who have chosen to go on holiday in recent weeks.

So called 'covid vigilantes' have been naming and shaming alleged rule breakers, who they believe disregard the health protocols set up to stop the spread of coronavirus.

In the USA, Gays Over Covid has been exposing groups of travellers who are perceived to be breaking the law when they have travelled.

The group exposes those who have attended events, large social gatherings and partied in large groups and importing Covid risks to foreign countries. There is no evidence that they have broken the law.

Earlier this week, it was confirmed that reality TV star Zara Holland will be prosecuted for allegedly breaking Covid rules on holiday in Barbados.

Island police say the former Miss Great Britain is expected to appear in court on Wednesday, accused of "breaching quarantine".

RECENT NEWS

From Chip War To Cloud War: The Next Frontier In Global Tech Competition

The global chip war, characterized by intense competition among nations and corporations for supremacy in semiconductor ... Read more

The High Stakes Of Tech Regulation: Security Risks And Market Dynamics

The influence of tech giants in the global economy continues to grow, raising crucial questions about how to balance sec... Read more

The Tyranny Of Instagram Interiors: Why It's Time To Break Free From Algorithm-Driven Aesthetics

Instagram has become a dominant force in shaping interior design trends, offering a seemingly endless stream of inspirat... Read more

The Data Crunch In AI: Strategies For Sustainability

Exploring solutions to the imminent exhaustion of internet data for AI training.As the artificial intelligence (AI) indu... Read more

Google Abandons Four-Year Effort To Remove Cookies From Chrome Browser

After four years of dedicated effort, Google has decided to abandon its plan to remove third-party cookies from its Chro... Read more

LinkedIn Embraces AI And Gamification To Drive User Engagement And Revenue

In an effort to tackle slowing revenue growth and enhance user engagement, LinkedIn is turning to artificial intelligenc... Read more