Mastercard Inc. said Thursday it will become the credit-card network for outdoor-goods retailer Cabela’s, following the company’s sale last year to Bass Pro Shops.
Large credit-card networks have been competing for high spenders, pouring marketing dollars into travel co-brand programs as well as partnerships with sporting-goods retailers that attract loyal shoppers by offering access to exclusive events and other perks.
Cabela’s was the 15th largest credit-card issuer in the U.S. as of June 2017, about three months before it completed its sale to Bass Pro, according to trade publication The Nilson Report. Purchase volume on the Cabela’s card totaled roughly $10.7 billion during the first half of last year, according to the Nilson data.
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Mastercard MA, +1.08% says Cabela’s transition to its network is expected before year-end. Cabela’s-branded cards have run on the larger Visa Inc. V, +0.55% network, while Bass Pro Shops’ cards run on Mastercard’s.
An expanded version of this report appears on WSJ.com.
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