Gallery: What Is The Potential Value Of Premier League Naming Rights?
In the wake of a thrilling Premier League season, which saw champions Manchester City keep Liverpool at bay with a single point, global advisory firm Duff & Phelps takes a look at the potential revenue in the naming rights of the division's 'Big 6'.
In the US, NFL stadium naming rights income is a key contributor to franchise revenues, while in the Premier League, broadcasting revenues are more significant.
The average stadium naming rights value for the top six NFL teams by revenue is worth £8.9m per season, according to Duff & Phelps, which said it was "reasonable to assume that the Premier League 'Big 6' could command stadium naming rights revenues at least as high as their NFL counterparts".
Michael Weaver, managing director and head of EMEA valuation at Duff & Phelps, said:"Multimillion-pound Premier League shirt sponsorships have been signed, multimillion-pound sleeve sponsorships are being signed, and it is only a matter of time until multimillion-pound stadium sponsorships follow.
"Brands just have to be courageous enough to take the first step which will bring the market alive.
"Few would have expected the level of growth we have seen in shirt sponsorship deals, which is why there is a huge opportunity for sponsors to capture value in the stadium naming rights market in Europe.
"If a sponsor were to take out a long-term, fixed value naming rights contract with a good team this could shield them from paying significantly higher prices in the future as the market matures."
Manchester United, Manchester City, Tottenham Hotspur, Liverpool, Chelsea and Arsenal represent 82% of the firm's £142m estimate of total Premier League naming right.
Here, we take a look at the value of each.
Building Bridges: Strengthening Investor Confidence Through Enhanced Risk Data In Emerging Markets
In the dynamic landscape of emerging markets, investor confidence plays a pivotal role in driving economic growth and pr... Read more
Reading The Tea Leaves: Analyzing Market Responses To Speculation Of A Fed Interest Rate Increase
As speculation mounts regarding a potential interest rate increase by the Federal Reserve, investors are closely monit... Read more
Tesla's Stock Dilemma: Navigating Through Intensified Global Competition
Tesla, Inc., a bellwether in the electric vehicle (EV) industry, recently announced an ambitious plan to launch more aff... Read more
Evaluating Ukrenergos Standalone Debt Restructuring Versus National Efforts In Ukraine
As Ukraine navigates the complexities of post-war recovery, the debate surrounding the debt restructuring of its state g... Read more
Navigating The Shifting Sands: The Neutral Rate Of Interest In A Rapidly Evolving Economy
In the labyrinth of monetary policy tools, the neutral rate of interest stands out for its pivotal role in stabilizing e... Read more
Indias Stock Market Surge: A Sectoral Deep Dive And The Modi Effect
In the landscape of global finance, few markets have captivated investor interest quite like India's, particularly again... Read more