The American Century Global Sustainable Value Equity strategy will apply a "best-in-progress approach", with the objective to create attractive returns while helping to achieve positive sustainability outcomes across every sector of the economy.
Sarah Bratton Hughes, head of sustainable investing at American Century, said: "Instead of focusing on companies that are already known as sustainability leaders, we are seeking diamonds in the rough, companies that are committed to improving the sustainability of their business."
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The strategy, which will invest across 45 to 75 firms, will be managed by global value equity chief investment officer Kevin Toney, senior portfolio manager Michael Liss and portfolio manager David Byrns.
American Century's sustainable research team will help to identify companies for the new strategy, targeting companies that "recognise the importance and value of transitioning their business operations to support a more sustainable economy".
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The strategy will aim for outperformance while delivering downside risk management and lower volatility, according to the company.
Victor Zhang, chief investment officer, added: "We are excited to introduce a new global value capability that offers clients a differentiated value proposition by investing in companies we believe are well positioned to benefit financially from a transition to more sustainable business practices."