AXIS Capital Launches Refreshed Brand

AXIS Capital Holdings has announced that it has launched a refreshed brand, logo and website.

“The new visual identity is dynamic and forward-looking, and reflects the steps AXIS is taking to be a future-ready company,” it said in a news release.

The company launched the refreshed brand, logo and website in conjunction with the launch of a new brand-awareness advertising campaign.

“Our new visual identity builds on our storied history and strengths, but breaks out to reflect AXIS’s bold actions and future,” said Albert Benchimol, president and CEO of AXIS Capital. “It represents the transformation underway at AXIS and the specific actions we’re taking to unlock our potential.”

“Our refreshed logo and branding are designed to help communicate that we’re breaking down boundaries within AXIS and the industry, and we’re embracing change as our company and our industry evolve,” said Michiko Kurahashi, AXIS Capital chief marketing officer. “They help convey we’re a company focused on applying a forward-looking, innovative and agile approach to today’s challenges.”