American Equity Enters New Partnership – Rejects Insurers' Bid

“This compelling strategic transaction, which we have been discussing with Brookfield since March, demonstrates the substantial shareholder value we are creating through execution of our AEL 2.0 strategy,” said AEL chief executive officer Anant Bhalla in a statement.

“We are pleased to be investing in American Equity and to partner with the business in reinsurance as it grows its leading position as a retirement planning annuity provider,” commented Brookfield chief investment officer Sachin Shah. “This transaction represents a meaningful investment for us in the attractive US insurance market and we believe our alternative asset strategies can deliver long-term value to the company.”

As part of the arrangement, Brookfield will take a seat on AEL’s board. Brookfield will also reinsure up to $10 billion of AEL fixed index annuity liabilities – consisting of an initial reinsurance of $5 billion of existing liabilities and up to an incremental $5 billion of future business.

The partnership comes after AEL rejected a takeover proposal from Athene Holding and Massachusetts Mutual Life Insurance Company (MassMutual), for $36 a share. AEL had expressed that the earlier deal – valued at more than $3 billion – had “undervalued the company” and was “opportunistic.”

“The board of directors and shareholders of American Equity will have to decide what is in the best interests of the company,” an Athene representative told Bloomberg in an email statement commenting on AEL’s partnership with Brookfield.

MassMutual was not immediately available for comment, according to the newswire.

Bloomberg reported that the partnership with AEL will be Brookfield’s biggest venture into insurance, citing a previous statement by CEO Bruce Flatt who told investors last month that the time is right to expand into the insurance sector, thanks to zero interest rates. Brookfield currently has about $550 billion in assets under management.