Max Hug Time Three Minutes: New Zealand Airport Goes Viral For Limiting Goodbyes

The airport’s CEO says hugs lasting longer than three minutes are “really awkward”.

ADVERTISEMENT

Airports and emotional farewells go hand-in-hand, but one hub in New Zealand is cracking down on public displays of affection.

Travellers leaving the New Zealand city of Dunedin have been told there’s now a three-minute time limit on goodbye hugs in the airport's drop-off area, intended to prevent lingering cuddles from causing traffic jams.

Outside the terminal, signs read: “Max hug time three minutes,” adding that those seeking “fonder farewells” should head to the airport’s car park instead, where they’ll be given a generous 15 minutes to say goodbye to their loved ones.

Despite some criticism on social media, with people calling the move “inhumane”, the airport’s CEO is standing by his decision.

“We were accused of breaching basic human rights and how dare we limit how long someone can have a hug for," Dan De Bono told the Associated Press news agency, adding that others had welcomed the change.

De Bono explained that the restriction was put in place to “keep things moving smoothly” and is the airport’s way of reminding people that the zone was for “quick farewells” only.

Adding that moving passengers along quickly allows more people to get more hugs, he also cryptically told Radio New Zealand (RNZ) that "our team have seen interesting things go on... over the years".

The anti-hug signs are meant as a gentler alternative to those at other airports warning of wheel clamping or fines for drivers parked in drop-off areas.

At some hubs in the UK, there are imposed fees for all drop-offs - however brief.

Dunedin's airport, though, a modest terminal serving a city of 135,000 people on New Zealand's South Island, prefers a “quirky” approach, De Bono said.

Three minutes was "plenty of time to pull up, say farewell to your loved ones and move on,” he added. “The time limit is really a nicer way of saying, you know, get on with it.”

A 20-second hug is long enough to release the wellbeing-boosting hormones oxytocin and serotonin, De Bono said. Anything longer was “really awkward.”

Despite the sweeping changes, the CEO assured passengers that they don’t need to worry unduly about enforcement: “We do not have hug police”.

Meanwhile, New Zealand’s media has been bemused by the worldwide attention the airport is attracting.

On Tuesday, Rova radio station published an article poking fun at news anchors mispronouncing the word ‘Dunedin’.

ADVERTISEMENT

Their journalist referred to the fact that one presenter called it ‘Dun-din airport’ when, in fact, it’s pronounced more like “Dun-ee-den”.

“Early this morning the anchor… bless her, covered the virality of the sign, but had a bit of a hard time pronouncing the city's name,” a Rova reporter wrote, bringing even more attention to the unusual situation at the transport hub.

RECENT NEWS

Kerala Beyond The Backwaters: Why You Should Book An Ayurvedic-led Wellness Stay In 2027

The Indian state is encouraging visitors to discover ayurveda on their next visit, and to also come for Onam, a traditio... Read more

Arab Airlines Set To Record A Collective Net Loss Of €3.82 Billion In 2026, AACO Report Reveals

At its AGM held this week in Doha, the Arab Air Carriers’ Organization raised concerns over EU carbon regulations, as ... Read more

Get Your Skates On: Visit Some Of Europes Top Outdoor Ice Rinks This Winter

From castle backdrops to illuminated ice trails, these outdoor skating spots bring a little extra magic to a European wi... Read more

Global Travel To Hit Record 1.57 Billion Arrivals In 2026 – With European Arrivals Up 5%

According to a new report released at WTM London, international travel is set to reach a new high in 2026 despite confli... Read more

Ranked: The World's 15 Safest Cities For Travellers In 2027 – And Nine Are In Europe

European cities like Zürich, Amsterdam and Reykjavik are among the safest in the world for travellers, according to a n... Read more

Top Destinations And Most Bookings: Where Did Europeans Travel To In 2026?

Data released by eDreams ODIGEO has revealed the online travel agency’s most-booked destinations for European travelle... Read more