Trumps Digital Asset Push Grows With TRUMP Metaverse, NFT Platform

The Trump Organization is looking to expand its footprint across the digital asset and blockchain ecosystem with a new trademark filing for “TRUMP.”

An entity managing all Trump Organization trademarks submitted the application to the United States Patent and Trademark Office on Feb. 24, 2025. The filing, made by DTTM Operations LLC, indicates plans for commercial use.

According to the USPTO filing, the trademark will cover a range of digital products and services, including a metaverse and a non-fungible token trading platform. The metaverse will serve as a virtual world where users can explore digital spaces featuring TRUMP-branded wearables, restaurants, and other interactive elements.

The platform will also incorporate education and professional settings, offering services related to business, real estate, public service, fundraising, and hospitality management, among others.

The NFT marketplace, as outlined in the filing, will allow users to trade crypto and digital goods, focusing exclusively on authenticated collectibles tied to President Donald Trump.

This move adds to the Trump family’s growing involvement in the digital asset space. Over the past several months, Trump and his businesses have ventured into NFTs, meme coins, and decentralized finance

From his Official Trump (TRUMP) meme coin to the Trump family-backed World Liberty Financial, Trump has established a strong presence in the industry. World Liberty Financial launched in 2024, ahead of his election as the 47th U.S. president.

Meanwhile, the TRUMP meme coin hit the market in January 2025 as he assumed office. He also released Bitcoin (BTC)-themed sneakers in July 2024.

Earlier this month, Trump Media and Technology Group filed trademarks for six investment products around Bitcoin, manufacturing and energy exchange-traded funds.

The company, majority-owned by Trump, said it was unveiling a new financial services firm dubbed Truth.Fi, with initial targeted investments of up to $250 million.