Crypto.com Nets $70m On AI.com, Super Bowl Ad Domain Relaunches

Crypto.com founder and CEO Kris Marszalek has placed a $70 million wager on the future of artificial intelligence (AI), acquiring the ultra-premium AI.com domain and relaunching it as a platform for autonomous personal AI agents—just in time for a splashy Super Bowl LX debut.

AI.com is positioned as a consumer-facing platform that allows users to create private AI agents with their own virtual computers, capable of using applications and performing tasks such as messaging, managing workflows, building projects, and even trading stocks.

The domain, purchased entirely in cryptocurrency from an undisclosed seller, is now operated by Marszalek and offers both free and paid subscription tiers. The launch was paired with a Super Bowl commercial, underscoring ambitions to push AI agents into the mainstream.

According to the Financial Times, the $70 million deal ranks as the most expensive domain name purchase in history, eclipsing previous record holders such as CarInsurance.com ($49.7 million in 2010), VacationRentals.com ($35 million), and Voice.com ($30 million).

The transaction was brokered by Larry Fischer, who told the FT that assets like AI.com are effectively irreplaceable. “When one becomes available, the opportunity may never present itself again,” he said.

Marszalek framed the purchase as a long-term bet.

AI is going to be one of the greatest technological waves of our lifetime, according to the FT. The move fits a familiar pattern for Crypto.com, which previously spent roughly $700 million on stadium naming rights and now controls two category-defining domains: Crypto.com and AI.com.

AI.com’s latest incarnation follows years of high-profile redirects, having previously pointed users to OpenAI’s ChatGPT, Elon Musk’s xAI, Google’s Gemini, and briefly Chinese startup DeepSeek.

While the .ai extension is technically Anguilla’s country-code domain, it has become synonymous with artificial intelligence globally—making AI.com both a functional platform and a symbolic land grab in the race to define the next era of consumer tech.