“Lean luxury” brand Ruby Hotels has added its first property in the Netherlands, with the rebranding of an existing Amsterdam hotel.
The 288-room QO Hotel in the Amstelkwartier area of the city has been rebranded as Ruby Emma, following the acquisition of the property by Tristan Capital Partners.
The four-star hotel is located close to the De Pijp district, and across the road from the Spaklerweg underground station, which offers ten-minute access to Centraal station.
The property was one of the first in Europe to achieve LEED Platinum status, and features “a high-tech rooftop greenhouse, a living façade and 1,600 fully responsive thermal panels that adapt and react to external climates”.
Tristan Capital Partners said that as part of the rebrand the hotel’s public areas and facilities will be enhanced to include a bar / restaurant.
The Ruby Hotels brand launched in 2013, and currently operates 14 properties in locations including London, Frankfurt, Dusseldorf, Hamburg and Zurich.
Last month the group opened its first hotel in Geneva, located on Rue du Rhone in the city’s Rive Gauche district.
Ruby has a further 21 hotels either under construction or in the planning phase, and recently announced plans to open a 153-room property in London’s Clerkenwell next summer.
Commenting on the news Michael Struck, CEO and founder of Ruby Group, said:
“We’re delighted to be working with Tristan’s fund, our partner of choice, as we continue our expansion across Europe.
Ruby’s lean luxury philosophy addresses a growing niche in Amsterdam’s highly competitive hotel market.
“In addition, Ruby Emma differentiates itself in the market through its exceptional sustainability supported by its unique building technology.”
For our review of Ruby Lucy in London’s Waterloo (published in 2020), see: