Austrian also said that as “80 percent of internet use takes place on a mobile basis”… “particular attention is being attached to ensure that the logo is more easily and clearly recognizable on mobile devices and smart watches”.
The before and after images show the changes to the logo, which Austrian says will debut on its new B777 aircraft which will make its first appearance next month.
The amendments include an enlarged tailfin livery, stretching down into the fuselage, aimed at making the tailfin logo appear larger, and the Austrian wordmark has also been expanded, to be “clearly visible from far away”.