Accommodation ranges from ‘One of a Kind’ studios with ensuite bathrooms for solo travellers or couples, to more spacious ‘Level Up’ lofts.

Lyf One-North Singapore joins Lyf Funan Singapore, which opened in 2019, and the forthcoming Lyf Farrer Park Singapore, which is due to be unveiled next month.

Ascott opens its first ever Lyf property in Singapore

Launched in 2016, the Lyf brand is pronounced “Life” and stands for “Live your freedom”, targeting “next-generation travellers”, with a community-based experience including managers known as “Lyf Guards”.

There are currently 18 Lyf properties operating or set to open this year, across 14 cities including Bangkok, Fukuoka, Hangzhou, Xi’an and Shanghai.

Ascott recently announced plans to debut the Lyf brand in Europe, with the 135-unit Lyf Gambetta Paris set to be housed within a former printing house in the city’s 20th arrondissement.

Ascott to debut Lyf brand in Europe

Commenting on the opening Mr Norman Cross, Head of Lyf brand and general manager of Lyf operations in Singapore, said:

“At Lyf One-North Singapore, our guests can discover new possibilities, spark creative ideas and build meaningful connections. We invite guests to discover the property’s well-designed private and social spaces, and carefully curated programmes centred on innovation and sustainability.

“Combining the best of serviced residences, hotels and coliving apartments, Lyf One-North Singapore will meet the demand of next-generation travellers seeking a unique stay.”

“With the gradual recovery of travel, higher vaccination rates and the introduction of more vaccinated travel lanes, a huge uptick in business travel is expected this year.

“Lyf Funan Singapore, the largest coliving property in Asia, also achieved average occupancy rate of over 85 per cent, outperforming its peers. We are confident that Lyf One-North Singapore will perform well and provide a memorable and safe home away from home for our guests.”

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