').insertAfter(".article-content__img");$(".article-content__img div").find('div').remove();
Online British Fashion Retailer Boohoo Partners With India's Myntra
Online fashion retailer Boohoo said on Wednesday it was entering the Indian market through a deal to feature its brands on Walmart Inc-owned online fashion site Myntra
Topics
Myntra | Companies | Garment sector
Online fashion retailer Boohoo said on Wednesday it was entering the Indian market through a deal to feature its brands on Walmart Inc-owned online fashion site Myntra.
The UK-based group and its Dorothy Perkins and Nasty Gal brands will offer categories including dresses, tops, bottoms and footwear on the Indian site.
The three brands will be housed under a dedicated online brand store on Myntra to enable shoppers to easily browse across the catalogs, the group added in a statement.
"Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region," Myntra's Chief Business Officer Sharon Pais said.
Boohoo, which sells clothing, shoes and accessories aimed at 16 to 40-year olds, had warned on its full year sales earlier this year after its half-year profit more than halved due to worsening macro-economic conditions.
(Reporting by Muhammed Husain in Bengaluru; Editing by Devika Syamnath and Shailesh Kuber)
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Subscribe to Business Standard Premium
Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!
First Published: Wed, November 30 2022. 23:12 IST
RECENT NEWS
Monzo Looks For US Banking License
Monzo is preparing a renewed push to secure a US banking licence, four years after abandoning its first attempt when tal... Read more
Crypto Firms Push Into US Banking
America’s cryptocurrency companies are scrambling to secure a foothold in the country’s traditional banking system, ... Read more
Parallel Banking: Stablecoins Are Now Global
Parallel Banking: How Stablecoins Are Building a New Global Payments SystemStablecoins—digital currencies pegged to tr... Read more
JPMorgan Deploys AI Chatbot To Revolutionize Research And Productivity
JPMorgan has deployed an AI-based research analyst chatbot to enhance productivity among its workforce, with approximate... Read more
Private Equity And Banks: The Complex Web Of Leverage
Private equity has emerged as a significant force in the global financial landscape, driving substantial growth and inve... Read more
Financial Watchdog Highlights Unresolved Vulnerabilities In Shadow Banking Sector
The world’s leading financial stability watchdog has issued a warning about the unresolved vulnerabilities within the ... Read more