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Kerala High Court To Hear Plea Against Broadcasters To Restore Signals
Star, Sony, Zee go off cable platforms over NTO 3.0 pricing
Topics
cable operators | Kerala High Court | Star India
That said, broadcasters, on the other hand, could suffer a hit to ad and subscription revenue to the extent of 25-30 per cent, depending on the number of days the issue drags on,” he added.
It may be recalled that the Telecom Regulatory Authority of India (Trai), which is the regulator for both the telecommunication and broadcast sectors, had amended NTO 2.0 (now called NTO 3.0) in November 2022, restoring the price cap for a TV channel, which is part of a bouquet from Rs 12 to Rs 19. “Indications are that the proposed increase in prices by broadcasters would be exorbitant. This is even though during NT0 1.0, implemented in the calendar year 2019, broadcasters had increased the prices of some of their channels by 400 per cent. This steep increase is being fought by AIDCF in court, along with a legal effort to get the channels restored at the prevailing prices for the benefit of consumers,” said AIDCF in a statement. Countering the cable operators association, the Indian Broadcasting and Digital Foundation (IBDF), which includes the country’s top broadcasters, said that TV channels had taken a price increase four years after the release of new NTO guidelines by Trai. “Most DTH and cable operators have already started implementing the new prices and they have had to increase consumer prices by approximately 5 per cent only after four years,” said IBDF Secretary-General Siddharth Jain. “Some cable operators did not sign fresh agreements, thus forcing broadcasters to disconnect their services after serving notice to them,” he observed.Subscribe to Business Standard Premium
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First Published: Sun, February 19 2023. 18:21 IST
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