HUL, RB And Amul Among Top Advertisers On TV Amid Coronavirus Lockdown

Business Standard

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

TV, Trai, Channel price

Covid-related ads and those relating to essential categories inched up during the lockdown

Hindustan Unilever (HUL), RB (Reckitt Benckiser) and Gujarat Co-operative Milk Marketing Federation (GCMMF), the makers of Amul, were the leading advertisers on TV during the lockdown, data by the Broadcast Audience Research Council (BARC) shows.

Data for April 11-17 shows that HUL, RB & increased their advertising on news, general entertainment and movie channels.





Covid-related ads and those relating to essential categories inched up during the lockdown.

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First Published: Thu, April 23 2020. 22:47 IST

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