Flipkart Partners With Pocket FM To Enter The Audiobooks Segment

E-commerce company Flipkart has entered the audiobooks category through a partnership with audio streaming platform Pocket FM.

With the collaboration, Flipkart would provide exclusive and licensed audiobooks through Pocket FM to its customer base of over 400 million, a release said on Tuesday.

In India, it is estimated that there are 25 million people who listen to audiobooks.

Kanchan Mishra, Business Head for FMCG, Home and General Merchandise at Flipkart, said audiobooks have gained prominence during the pandemic and the collaboration will help authors publish their work on its platform with the aid of audiobooks.

It will also help the e-commerce company as it continues to address its users' appetite for regional content, he added.

Pocket FM, which officially launched its audiobook platform in March this year, sells over 1,20,000 audiobooks every month, according to the release.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor