Manoranjan Mohapatra, CEO, Comviva
').insertAfter(".article-content__img");$(".article-content__img div").find('div').remove();
Comviva Focusing On 'martech' Vertical In India: CEO Manoranjan Mohapatra
Martech describes the software end functions marketers use to optimise their marketing efforts
Topics
CEO | Tech Mahindra
Mobility solutions firm Comviva is focusing on martech, the business vertical engaged in cross sell, upsale and real time marketing through their telecom partners, the company's chief executive officer (CEO) Manoranjan Mohapatra told Business Standard.
Martech describes the software end functions marketers use to optimise their marketing efforts.
“We are consuming a lot of goods and services leveraging the telecom sector. A telco has a customer base buying data, devices and bundles while a bank offers financial products. Martech would aim to upsell more to the customer base,” he said.
For Comviva —a subsidiary of Tech Mahindra— India constitutes only 10-15 per cent of the total Martech business, and the company believes significant room to grow exists.
The plan is part of the company's plans to target specific new age industry verticals.
“Our focus is to build on the three verticals we have targeted. Fintech, martech and digitech," Mohapatra said.
At the moment, martech constitutes 20 per cent of the total business and has brought in significant revenues for the company.
Subscribe to Business Standard Premium
Exclusive Stories, Curated Newsletters, 26 years of Archives, E-paper, and more!
First Published: Fri, February 24 2023. 22:58 IST
RECENT NEWS
The Battle For Depositors: US Lenders Ramp Up Efforts Amidst Rate Uncertainty
In the competitive landscape of the US banking sector, retaining depositors is paramount for lenders seeking to maintain... Read more
Beyond Capital: Unveiling The Complexities Of Bank Failure Prediction
In the realm of banking, the ability to predict and prevent failures is paramount for financial stability and consumer c... Read more
Central Banks And The Economic Horizon: Steering Through Uncertaintie
In the evolving landscape of global financial markets, the strategic role of central banks has come under intense scruti... Read more
Transforming Financial Operations With Robotic Process Automation
Author: Ricardo Goulart ... Read more
The Role Of Machine Learning In Fraud Detection
Author: Gerardine Lucero  ... Read more
Principles Of Islamic Banking And Finance
When it comes to banking, a significant new contender has entered the ring. The principles of Islamic banking and financ... Read more