A day after HUL’s decision to rename Fair & Lovely, the world's largest cosmetics company, L'Oreal, said it would drop the words ‘whitening’, ‘fair’ and ‘light’ from its range of skincare products. One of its flagship skin products is White Perfect.
On Friday, a company spokesperson said the group had acknowledged legitimate concerns about the terms used to describe skin even-ing products. “We have, therefore, decided to remove the words,” the spokesperson said. L’Oreal is a big player in the Rs 5,000-crore fairness market in India, which is dominated by HUL and Emami.