After Hindustan Unilever, L'Oreal To Drop 'white' From Skin Care Range

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A day after HUL’s decision to rename Fair & Lovely, the world's largest company, L'Oreal, said it would drop the words ‘whitening’, ‘fair’ and ‘light’ from its range of skincare products. One of its flagship skin products is White Perfect.

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On Friday, a company spokesperson said the group had acknowledged legitimate concerns about the terms used to describe skin even-ing products. “We have, therefore, decided to remove the words,” the spokesperson said. L’Oreal is a big player in the Rs 5,000-crore fairness market in India, which is dominated by HUL and Emami.