Manulife Malaysia is paying tribute to local artists by dedicating its advertising space at the Muzium Negara Mass Rapid Transit (MRT) station to showcase their work.
According to the insurer’s CEO, Lee Sang Hui, a different work by a budding local artist will be featured every six months on Manulife’s advertising asset at the Muzium Negara station. The first artwork to be featured will be from author and illustration Emila Yusof, Bernama reported.
The wall, which is 3.5 metres high and 16.6 metres wide, will feature art installations that portray various aspects of Malaysian heritage and culture. Emila’s art depicts typical scenes in a multiracial society such as Malaysia, including a traditionally designed house and a fruit stall.
“It’s our hope that this wall is seen as a gift not just to local artists to showcase their art but also to the country as a way of cherishing and promoting Malaysia’s local heritage and culture in one of the busiest MRT stations in the Klang Valley,” Lee said at the launch of the installation on June 20. Emila and Manulife Asset Management CEO Jason SM Chong were also present at the launch.
Manulife owns the naming rights for the Manulife Semantan MRT Station and it has also leased advertising assets at three other stations.