Salesforce Rolls Out New Marketing Cloud Features, Datorama Integration With Tableau
Salesforce has announced several new Marketing Cloud product updates that aim to support enterprise marketing teams working remotely. Key updates include Einstein-powered AI features in Interaction Studio, four new features in the enterprise addition of Pardot, and a new Datorama integration with Tableau.
Salesforce's Interaction Studio enables experiences and coordination for promotions, discounts and offers across a brand's channels. The updates leverage Einstein and technology integrated from Salesforce's acquisition of Evergage. These include personalization recipes, personalization decision, and A/B/n testing.
Salesforce Pardot is the company's B2B marketing automation software. The platform derives from Salesforce's landmark $2.5 billion acquisition of ExactTarget in 2013. ExactTarget itself bought up Pardot in 2012. The latest updates include AI-powered B2B marketing analytics, Einstein-powered marketing attribution analysis, new Pardot business units, and developer sandboxes.
The new Datorama integration with Tableau is designed to connect marketing and enterprise data for improved analytics. Salesforce acquired marketing intelligence firm Datorama in 2018, followed by its $15.7 billion purchase of Tableau in June 2019.
"Regardless of industry, these are unprecedented times for marketers. Everyone now faces a digital imperative, transforming to digital-first customer engagement." said Adam Blitzer, EVP & GM of Digital at Salesforce. "Salesforce is focused on helping companies engage with their customers using humanized, empathetic digital marketing, all while working from anywhere."
RELATED COVERAGE:
- Salesforce launches Salesforce Anywhere, app that embeds collaboration, data across platforms
- Salesforce, Siemens partner for new suite of touch-free tech for the workplace
- Salesforce adds Einstein recommendations to Trailhead, bolsters developer productivity tools
- Salesforce launches new Work.com products for post-coronavirus planning
- Salesforce CEO Benioff: 'In a moment of crisis, you need to invest through it'
- Salesforce SMB exec Marie Rosecrans shares insights on meeting the unique needs of small business
How Fintech Is Revolutionizing Traditional Banking
How fintech is revolutionizing traditional banking is a topic that is garnering positive and immense discourse within th... Read more
Blockchain And Its Impact On Fintech Industry
Blockchain and its impact on Fintech Industry has become a hot topic in the current digital era. The amalgamation of blo... Read more
The Rise Of Fintech In The Digital Era
In the heart of the digital revolution, we've observed a term termed as "fintech" creating a substantial and transformat... Read more
Role Of Fintech In Transforming Retail Banking
The role of fintech in transforming retail banking is producing significant changes in the financial services industry. ... Read more
Fintech Innovations In Asset Management
Financial technology, or FinTech, refers to the blending of financial services with technology. The importance of FinTec... Read more
Exploring The Future Of Accounting Software: Unveiling The Power Of AI
The revolutionary ignition sparked by artificial intelligence (AI) cannot be understated in contemporary business ecosys... Read more