The Netherlands might be known for its impressive live music and festival scene, but in October there is an event that puts Pinkpop and Lowlands to shame. Amsterdam Dance Event, or ADE for short, is five-day electronic music festival by night, and conference by day, taking place across a number of venues in the Dutch capital.
The history of ADE
The first ADE was held in 1996, the brainchild of Zijlma, the current head of Conservatorium Haarlem, and the Buma/Stemra Foundation, which advocates for the copyright rights of composers, lyricists, and music producers in the Netherlands. Back in 1996, the event had only one venue, a hotel on the Vijzelgracht in central Amsterdam, and served as a business event for members of the Dutch music industry.
The event was so successful, that is was brought back a year later. The 1997 edition of ADE was held at De Balie during the day, with 30 DJs involved for the nightly entertainment for the 300 attendees at Paradiso, Escape, and Melkweg.
Electronic music takes over Amsterdam
The event has grown significantly over the years. Since 2018, the yearly event has been organised by the Amsterdam Dance Event Foundation, who now host over 1.000 events in nearly 200 venues across the city, with hundreds of thousands of people from all around the world descending on Amsterdam to celebrate the world of electronic music.
This new and significantly larger event completely transforms the atmosphere of the whole city, and, with the conference and festival, is the largest yearly industry event, and provides a solid educational platform and foundation for future generations of electronic music enthusiasts and professionals.
The event still aims to stay true to the origins of dance music, and the role it played underground movements and protests against the mainstream mentality, social injustice, oppression of minorities, and a celebration of black, queer and trans culture. ADE still attempts to provide a platform for all the unique voices in the world of electronic music, celebrating diversity and amplifying the voices of those who otherwise might not be heard.
Amsterdam Dance Event - The Conference
The conference offers a platform for the business side of the electronic music industry. Prominent and influential members of the industry from all around the world give talks, exchanging knowledge and information with fans and colleagues alike. People from all aspects of the production of dance music are in attendance, from (aspiring) DJs, producers and musicians, to brand- and marketing managers.
A range of conferences, lectures, workshops, installations, and demonstrations take place across Amsterdam, with the DeLaMar Theatre serving as the main venue for all exciting and informative events.
Amsterdam Dance Event - The Festival
The festival aspect of the event celebrates and showcases all electronic subgenres, with 2.500 artists descending on 200 of Amsterdam’s most lively and iconic venues.
But the festival isn’t just live music and partying into the early hours of the morning. Over the day, ADE also hosts a number of dance music-related exhibitions, festivals, documentaries, master classes, and DJ showcases. This daytime programme ensures that there is something for every one of the electronic music lovers that visit Amsterdam to partake in the legendary event.
The Amsterdam Dance Event transformed itself for 2020, doing something completely different from all previous iterations of the event. ADE 2020 sees attendees immerse themselves in the culture of dance music via a new digital platform.
The event will still feature a variety of its traditional content - including interactive workshops and masterclasses, documentaries and films, and live performances - but will also feature a free and fully immersive virtual experience.
On top of online events, ADE will host a handful of seated and so-called coronavirus-proof concerts and projects across Amsterdam,
Amsterdam Dance Event
ADE is a unique event on a truly awe-inspiring scale. Now that the event has been forced to transform as a result of the coronavirus pandemic, it will be interesting to see what future iterations of Amsterdam Dance Event, and whether more online-events will be incorporated into the programme.
What do you think makes ADE so special? Will you be attending any events this year? Let us know in the comments below!