News: Bruce Appointed To Lead Beach Rotana Abu Dhabi

Published date: .

Rotana Hotel Management Corporation has appointed Craig Bruce to the role of general manager at the multiple award-winning city resort Beach Rotana Abu Dhabi.

In this position, he will be responsible for overseeing the 879-unit luxury complex, managing its large operation and maintaining the unparalleled service and quality the hotel and its 14 restaurants are known for.

Bruce joined Rotana’s flagship property from his previous post as cluster general manager of Yas Island Rotana, Centro Yas Island and Hala Arjaan by Rotana.

Originally from South Africa, he holds more than two decades of experience in the hotel industry.

Bruce moved to Abu Dhabi in 2009 to manage the Park Inn & Radisson Blu Hotel Yas Island followed by the Grand Millennium Al Wahda, before joining Rotana in 2016.

“I’m very excited to take the helm of this iconic property.

“Together with its highly motivated and competent team, I’m determined to further drive the success of this landmark,” said Bruce.

“The hotel celebrated its 25th anniversary last year, successfully opened Al Shorfa Lounge, a trendy outdoor shisha place, as well as the striking Beach Rotana Residences with 314 apartments.

“This latest addition makes Beach Rotana unique in terms of size, location and facilities – and ideal for MICE business alongside the traditional leisure market.

“We are also thrilled that the construction in front of the hotel and Abu Dhabi Mall was finalised as scheduled before Ramadan.

“We can now welcome our guests for Iftar and Suhoor with a new driveway, in addition to a new direct access from the main road to Finz and our other restaurants.”



Beach Rotana Abu Dhabi

This award-winning city resort boasts a central location while at the same time overlooking a beautiful bay.

The property offers 565 rooms and suites as well as 14 unparalleled dining destinations.

The 12 banqueting rooms, three outdoor venues facing the waterside and two ballrooms with a capacity of up to 1,100 people make it the ideal venue for any type of event.

Indeed, the hotel is recognised as the World’s Leading Corporate Resort by voters at the World Travel Awards.

The hotel is directly connected to the shops, cinemas, and services of Abu Dhabi Mall, and is mere minutes from Saadiyat Island, the new Central Business District and the Corniche.

Yas Island and Abu Dhabi International Airport is just a 30-minute drive.

Guests keen to explore the property can take an immersive tour of the hotel with Virtual World here.

Beach Rotana Residences

Opened in July last year, Beach Rotana Residences is located right next to the Beach Rotana hotel and adjacent Abu Dhabi Mall.

The 314 studios, one-, two-, and three-bedroom apartments are designed for business and leisure travellers; for short stays as well as for long-term residents.

The location has already scooped the top title of United Arab Emirates’ Leading Serviced Apartments at the World Travel Awards with more success expected.

Every apartment is equipped with select furniture and appliances to deliver a luxurious home experience.

The property offers guests the option to cook at home or order room service in the privacy of their apartments.

Guests can take a tour of Beach Rotana Residences with Virtual World here.